ALSA (Automóviles Luarca SA) is the leading operator in the passenger transport sector in Spain. With more than 100 years of experience and a vocation of continuous innovation, ALSA is integrated in the group National Express which is an operator of international public transport by bus, coach and railway present in the United Kingdom, Continental Europe, North America, Morocco and the Middle East.

Sustainable development policy (in French)

In the news. ALSA has a modern fleet built by 2,956 buses that carry more than 300 million passengers a year, with a team of more than 8,500 professionals who meet the needs of our customers.


As far as Morocco is concerned, ALSA is active in urban, tourist, personal and school transport. Present in 6 big cities of Morocco: Marrakech, Agadir, Tangier, Khouribga, Rabat and Casablanca.

Currently, we have a total of  1745 buses (206 in Agadir, 257 in Marrakech, 192 in Tangier and 40 in Khouribga, 350 in rabat and soon 700 bus in casablanca…) which constitute an efficient and complete transport network with a high quality of service for the citizens of these large Moroccan cities.

Our mission

Our mission is "To offer the citizen a secure and comfortable transport service that meets his needs in terms of travel, travel time and frequency. All this with affordable rates”.

Our values

Excellence: We make a continuous effort to achieve excellence in all our activityا

Safety: We value the safety of our customers, our employees and the public.

Customers: They are at the heart of everything we do and we work hand in hand to meet their expectations.


People: We develop talent, reward excellent work and respectfully treat all our employees.


Community: We work actively in communities where we lend our service to help generate economic, social and environmental benefits.



Bus 1999


Start of urban transport in the city of Marrakech.


Two other peri-urban lines were added with the accession of the Chichaoua province to the peri-urban network.


Bus 2006


The concession of exploitation of the first tourist bus in Morocco has been won, with two tours in Marrakech, the historic visit and the Palmeraie tour which completes and increases the tourist attraction of the city.

Bus 2010


Start of urban transport in the city of Agadir


ALSA AGADIR carried out a restructuring of certain lines, which led to the expansion of the peri-urban network and reached 37 lines and was also present in the province of Chtouka Ait Baha.

Bus 2013


ALSA has won the delegated management of urban transport in the Tangier region.


Opening of the Training Center of Transport Professionals for the certification of drivers approved by the Ministry of Transport.

Bus 2015


ALSA took over the operation of the transport service in the city of Khouribga.

Signature of the UN Women Morocco Convention for the protection of women on the edge of public transport The accession of El Kelaa province of Sraghna and Rhamna to the peri-urban network of Marrakech, 42 lines were reached in total.

Bus 2016


ALSA Marrakech thus becomes the first city on the African continent to have a 100% electric Bus Rapid Transit (BRT) network consisting of a high-capacity integrated transport system with reserved lanes and exchange poles.

Bus 2017


ALSA begins to operate after the renewal, the contract of the tourist bus in Marrakech being the two-level buses 100% electric.

Bus rabat

August 2019


Start of urban transport in the city of Rabat

November 2019

Start of urban transport in the industrial capital Casablanca